European Master’s in E-Business

Educational level: EUROPEAN MASTER
Areas of excellence: commerce – marketing – communication – médias

E-business has profoundly changed sales procedures and consumer behaviour. This fashionable new sector is, however, poorly known, even though training in IT applied to the Internet (which is nowadays a global commercial tool) provides excellent career prospects. E-business covers all commercial activities developed or operating via the Internet. E-businesses use new information and communications technology (NICT) to give a new dimension to relations between a business and its customers and partners. Employers are looking for solid skills specific to e-business: marketing and communications skills, plus technical digital and Internet skills.