Bachelor européen

European Bachelor’s in E-Commerce

Educational level: BACHELOR EUROPEEN
Areas of excellence: commerce - marketing - communication - médias

Thanks to advances in digital technology, e-commerce has become a burgeoning economic sector offering a wealth of job opportunities.

There is high demand for B2B and B2C specialists with technical, sales, strategy, analytic and people skills. Moreover, the rapid increase in sales via mobile phones has led to the term ‘m-commerce’ and a range of associated careers prospects.

Following the clothes, culture and tourist industries, all sectors of the traditional economy are now developing an online presence. Given the strategic importance of e-commerce, those working in the sector can have significant salary expectations.

  • E-Commerce Manager
  • Online Marketing Manager
  • Online Customer Relations Manager
  • Digital Marketing Manager
  • E-Commerce Consultant
  • Digital Marketing Consultant
  • E-Business Consultant
  • Data Scientist
  • Network Architect
  • Establish and implement a website indexing strategy
  • Organise display advertising campaigns
  • Conduct digital merchandising and adapt a website to its target customers
  • Manage and optimise e-marketing campaigns
  • Organise online customer loyalty schemes
  • Manage brand awareness using social media
  • Apply legal rules governing online sales
  • Understand concepts linked to digital marketing, website and social media performance
  1. Developing a Commercial Website and Managing Customer Relations
  2. Organic and Paid Indexing and E-Commerce Law
  3. Mobile Marketing and Performance Analysis