Wellness tourism is developing fast. Spas are no longer a luxury reserved for a wealthy minority and are now far more accessible, with a wider range of packages and services on offer. Meanwhile, the strategic challenges faced by the spa industry in Europe and beyond are leading to increasingly rigorous professional standards across the sector.
The spa sector requires professionals with solid management, administrative and marketing skills and an expert knowledge of wellness treatments. Likewise, a solid understanding of the sector and its international context is essential in order to assess the economic potential of a spa or spa facility and develop an appropriate business strategy.