Bachelor européen

European Bachelor’s in Spa Business Management

Educational level: BACHELOR EUROPEEN
Areas of excellence: Tourisme - Hôtellerie - Restauration - Loisirs

Wellness tourism is developing fast. Spas are no longer a luxury reserved for a wealthy minority and are now far more accessible, with a wider range of packages and services on offer. Meanwhile, the strategic challenges faced by the spa industry in Europe and beyond are leading to increasingly rigorous professional standards across the sector.

The spa sector requires professionals with solid management, administrative and marketing skills and an expert knowledge of wellness treatments. Likewise, a solid understanding of the sector and its international context is essential in order to assess the economic potential of a spa or spa facility and develop an appropriate business strategy.

  • Assistant Spa Manager
  • Junior Business Developer
  • Junior Sales Agent
  • Product Marketing Manager (cosmetics and equipment)
  • Wellness Centre Manager
  • Spa Consultant (consulting, auditing, training)
  • Spa Manager
  • Assistant Manager or Executive Advisor for a spa, thalassotherapy centre, body cosmetics business or spa hotel
  • Understand the spa sector
  • Assess the challenges and selling points of a given spa
  • Know the sector’s health and safety rules
  • Manage a spa’s financial activity
  • Develop a spa’s activity through investment
  • Produce treatment guidelines
  • Recruit staff
  • Supervise and train staff
  • Manage teams and team relations
  • Develop products and packages
  • Conduct marketing and communications campaigns in various formats
  • Organise events
  1. International Context and Financial Management
  2. Management, Human Resources, Marketing, Communications and Business Development
  3. Massage Science and Techniques, Hygiene and Technical Management