Communications specialists play the essential role of building consumers’ awareness of companies or brands using a range of media and formats.
Good communications help distinguish a company from its competitors and target potential customers for whom the company’s products or services are most relevant. Those working in the communications sector must be prepared to represent the company at appropriate events, work with a range of digital tools, process a large amount of information and organise targeted events and campaigns.
Communications experts are needed by all kinds of organisations across all sectors, making careers openings extremely diverse. People skills, versatility and flexibility are all essential for a successful communications career.