Bachelor européen

European Bachelor’s in Communications

Educational level: BACHELOR EUROPEEN
Areas of excellence: commerce - marketing - communication - médias

Communications specialists play the essential role of building consumers’ awareness of companies or brands using a range of media and formats.

Good communications help distinguish a company from its competitors and target potential customers for whom the company’s products or services are most relevant. Those working in the communications sector must be prepared to represent the company at appropriate events, work with a range of digital tools, process a large amount of information and organise targeted events and campaigns.

Communications experts are needed by all kinds of organisations across all sectors, making careers openings extremely diverse. People skills, versatility and flexibility are all essential for a successful communications career.

  • Communications and Events Manager
  • Partnerships Manager
  • Media Research Manager
  • Communications Manager
  • Junior Project Manager
  • Public Relations Manager
  • Media Strategy Manager
  • Analyse the communications needs of a company or brand
  • Design and implement a communications plan
  • Master the different forms of corporate (non-advertising) communications
  • Master communications processes
  • Design a global communications strategy combining on- and off-line methods
  • Conduct successful communications campaigns using digital technology
  • Be familiar with laws relevant to the communications sector
  • Network effectively
  1. Corporate Communications and Digital Communications
  2. Communications Strategies and Non-Commercial Corporate Communications
  3. Commercial Communications: Identifying and Negotiating with Customers