In a highly connected environment in which everyone plays a role in spreading information, contemporary media outlets need professionals capable of identifying correct information and communicating in line with ethical codes and regulations.
A large amount of information posted on the Internet, particularly on social media, cannot be checked. As a result, media outlets and other organisations must rely on expert journalists who can effectively advance objective and honest points of view. Media actors need a vast general knowledge and the ability to communicate trustworthy information reliably. Excellent writing skills and critical thinking are also essential if journalists are to provide credible information and safeguard the legitimacy of the publications they represent.