In response to the evolving tourism sector and the challenges of sustainable tourism, the Foundation Degree in Tourism Strategies and Sustainability aims to train professionals capable of analysing market trends, developing destination management strategies, and integrating responsible practices. Structured around digital marketing, tourist flow management, technological innovation, and project management, this programme offers a comprehensive and career-focused education. It prepares learners for a wide range of careers in the international tourism industry, equipping them with the skills and tools needed to design and develop innovative and sustainable tourism experiences.
- Tourism project manager assistant
- Tourism activity or site coordinator
- Tourism digital marketing or communication officer
- Travel agency advisor or product manager at a tour operator
- Customer relations or visitor experience officer
- Sustainable tourism or Smart Tourism coordinator
- Assistant in the organisation of tourism and cultural events
- Sectors of activity : travel agencies, tourist offices, digital platforms, local authorities, Smart Tourism start-ups, eco-responsible organisations
- Analyse tourism trends and customer behaviour to design appropriate offers
- Implement sustainable tourism strategies in collaboration with local stakeholders by reducing the environmental impact of activities
- Use digital tools to optimise destination management and visitor experience
- Manage tourism projects by structuring integrated offers and ensuring sustainable coordination
- Design intercultural communication strategies that promote regional assets through digital marketing
- Assess the performance of offers using key indicators to ensure continuous improvement
- Develop crisis management plans to strengthen destination resilience and preserve their attractiveness
Foundation Degree Year 1
Fundamentals of tourism and marketing
Introduction to the tourism sector – Tourism marketing and distribution strategies – Digitalisation and collaborative tools for the tourism sector
Tourism management and organisation
Operational and organisational management – Quality management and customer experience – Intercultural communication
Foundation Degree Year 2
The development of tourist destinations
Destination development – Communication and promotion of destinations
Behavioural analysis and tourism management
Tourism crisis management- Tourist behavioural analysis – Gamification and Smart Tourism
Professional Assignment (≤12 weeks)
Internship – Apprenticeship – Salaried employment
Modern language