Ahmed Benjelloun: a teacher and researcher with a passion for communication!
Teacher and author Ahmed Benjelloun has a PhD in economics and management. As Director of Communications at the ISTH (a tourism and hospitality institute founded by his family) in Fès, Morocco, he is a keen innovator. Meet him below. What did you study? I have a vocational bachelor’s degree in international management plus a research master’s in management sciences (I specialised in marketing, logistics and international trade) from the Ecole Nationale de Commerce et de Gestion, Fès, Morocco. In July 2018 I also obtained (with distinction) a PhD in economics and management from Sidi Mohamed Ben Abdellah University, Fès. My thesis title was ‘Cultural Marketing as a Vehicle for Promoting the City of Fès’. Can you tell us more about your career? From the very beginning of my higher education [lire plus]