The European Bachelor’s in Business Development prepares future business development experts to drive company growth in an ever-evolving competitive environment. It enables learners to acquire in depth expertise and skills in commercial strategy, customer relationship management, negotiation, and marketing, while integrating key aspects of digital transformation and corporate social responsibility. Designed to meet market demands, this new programme provides learners with strong employability potential in strategic roles such as account manager, sales manager, or business developer.
- Account manager
- Sales representative
- Business developer
- Sales executive
- Account officer
- Business development officer
- Area manager
- Sales advisor
- Retail outlet manager
- Sales manager
- Sales development manager
- Manage an omnichannel sales strategy by implementing the sales action plan, coordinating internal and external stakeholders, and managing the associated budget
- Develop a client portfolio with a view to sustainable performance by carrying out prospecting, sales, negotiation and loyalty-building activities tailored to client needs
- Use digital tools to optimise sales processes by leveraging CRM technologies, social networks, AI and data
- Contribute to the company’s CSR strategy by aligning sales actions with the organisation’s commitments to inclusion, sustainable development and social responsibility
- Lead teams by managing human resources, developing employee skills and ensuring smooth communication with key departments
Development of a company’s sales strategy – Management of a company’s sales action plan – Management of the sales team and optimisation of customer relations – Business development of a company through a CSR approach
Professional assignment (≥12 weeks)
Internship – Apprenticeship – Salaried employment
Modern language