Digital technology is causing profound internal and external changes in the workplace. All organisations — commercial, cultural, social and institutional — are concerned. In order to meet these new challenges, employers seek professionals with solid operational, technical and people skills.

Successful webmasters are advanced technicians who are able to implement the right tools at the right time and, depending on their post, use their skills as developer’s or support technicians. Creativity and the ability to design a project that matches the story and the goals of a given company are valuable skills for designing websites and creating online content.