European Bachelor’s in International Business Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias DOWNLOAD THE DEGREE DESCRIPTION With the globalisation of markets and the increasing interconnection of different economic sectors and activities, both small and medium-sized businesses need capable staff able to promote their economic growth and commercial strategy. The Bachelor’s in International Business aims to train contemporary commercial managers and international actors, providing them with both technical import-export skills and an understanding of the opportunities and challenges of international trade. International affairs trade manager Export zone sales manager International commerce manager Sales manager Import purchaser International purchasing manager Services salesperson for an international multimodal transport agency Understand a business environment [lire plus]

European Bachelor’s in Communications Educational level: EUROPEAN BACHELOR Areas of excellence: commerce - marketing - communication - médias Download the degree description Communications specialists play the essential role of building consumers’ awareness of companies or brands using a range of media and formats. Good communications help distinguish a company from its competitors and target potential customers for whom the company’s products or services are most relevant. Those working in the communications sector must be prepared to represent the company at appropriate events, work with a range of digital tools, process a large amount of information and organise targeted events and campaigns. Communications experts are needed by all kinds of organisations across all sectors, making careers openings extremely diverse. People skills, versatility and flexibility [lire plus]

European Bachelor’s in Communications Specialising in Advertising Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias DOWNLOAD THE DEGREE DESCRIPTION The European Bachelor’s in Communications Specialising in Advertising provides students with thorough training in communications and advertising and the key skills needed for their future career. The European Bachelor’s in Communications (Advertising Option) provides both theory and practical skills for communications and advertising careers and includes a compulsory internship allowing students to apply their skills and prepare for their future job role. The programme focuses in particular on new technology. The advertising option provides specific knowledge on the history and current situation of advertising. It provides students with psychological, sociological and technical approaches to the creative process, [lire plus]

European Bachelor’s in E-Commerce Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias Download the degree description Thanks to advances in digital technology, e-commerce has become a burgeoning economic sector offering a wealth of job opportunities. There is high demand for B2B and B2C specialists with technical, sales, strategy, analytic and people skills. Moreover, the rapid increase in sales via mobile phones has led to the term ‘m-commerce’ and a range of associated careers prospects. Following the clothes, culture and tourist industries, all sectors of the traditional economy are now developing an online presence. Given the strategic importance of e-commerce, those working in the sector can have significant salary expectations. E-Commerce Manager Online Marketing [lire plus]