European Bachelor’s in Journalism Educational level: EUROPEAN BACHELOR Areas of excellence: commerce - marketing - communication - médias Download the degree description In a highly connected environment in which everyone plays a role in spreading information, contemporary media outlets need professionals capable of identifying correct information and communicating in line with ethical codes and regulations. A large amount of information posted on the Internet, particularly on social media, cannot be checked. As a result, media outlets and other organisations must rely on expert journalists who can effectively advance objective and honest points of view. Media actors need a vast general knowledge and the ability to communicate trustworthy information reliably. Excellent writing skills and critical thinking are also essential if journalists are to provide [lire plus]

European Bachelor’s Degree in Marketing Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias DOWNLOAD THE DEGREE DESCRIPTION In a time of stiff competition, businesses must rethink their commercial approach, and they do this thanks to marketing. These companies need specialised workers who have the know-how to put into action communication campaigns, direct marketing tools, market studies and all other key strategies needed for effective commercial action. Head of Field Marketing Junior Product Manager Head of Client Marketing Assistant Market Manager Sales Manager Junior Market Manager Direct Marketing Consultant Head of Product Development Assistant Product Manager Marketing Project Manager Head of Customer Relations Head of Advertising How to lead an field market study [lire plus]

European Bachelor’s Digital Marketing Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias Download the degree description The Internet has been changing ever since its beginning. Digital marketing, too, has been transformed by technological developments, new trends and the shifting needs and expectation of Internet user. It now covers a large range or marketing practices using online media and tools. Nowadays all businesses, regardless of their size, sector and number of employees, require a digital marketing strategy in order to ensure positive long-term positioning and visibility. The European Bachelor’s in Digital Marketing trains job-ready professionals with excellent business and technical skills, allowing them to draw on existing technology and anticipate new developments. Graduates are set to become experts [lire plus]

European Bachelor’s in International Marketing Educational level: EUROPEAN BACHELOR Areas of excellence: commerce - marketing - communication - médias Download the degree description Markets are evolving fast in response to an increasingly open world. As a result, companies developing import-export activity need qualified staff who can develop secure international trade. In today’s increasingly competitive business context, companies are using marketing strategies to change their approach to trade. There is a need for specialised employees who can lead communications campaigns, use direct marketing tools, conduct market research and carry out an extensive range of commercial activities. Employers are looking for international marketing experts to organise and pilot development projects, interpret and use the results of analyses and predict future trends so as to facilitate [lire plus]

European Bachelor’s: Web Development Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias Download the degree description Digital technology is causing profound internal and external changes in the workplace. All organisations — commercial, cultural, social and institutional — are concerned. In order to meet these new challenges, employers seek professionals with solid operational, technical and people skills. Successful web development are advanced technicians who are able to implement the right tools at the right time and, depending on their post, use their skills as developer’s or support technicians. Creativity and the ability to design a project that matches the story and the goals of a given company are valuable skills for designing websites and creating online content. [lire plus]